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Day: December 22, 2023

Promotions in Gaming : Strategies and Challenges

Promotions are pivotal in the expansive marketing realm of the gaming industry, as companies strategically harness promotional offers to bolster long-term profitability. In select segments

The Case for Data Analytics in Game Publishing for iGaming Ecosystem

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iGaming Industry, known for its inclusive nature, accommodates a diverse array of participants such as game developers, publishers, operators, payment solution providers, and affiliate marketers.

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