Discover the evolution of data analytics in the field of business intelligence and how it has transformed decision-making processes. Traditional BI, with its reliance on data analysts, is giving way to self-service BI, empowering individuals across organizations to access and utilize data without specialized expertise. Explore the differences between these two approaches, the challenges that led to the rise of self-service BI, and the effectiveness of these tools. Find out which option best suits your organization’s needs and learn valuable recommendations for implementing self-service BI successfully. Join us on this insightful journey as we delve into the world of data manipulation and transformation in the realm of business intelligence.